In our opinion, yes. But we don’t think it’s enough to give you a one word answer, it’s important to understand the why behind it.

The Times They Are A-Changin'

Why limit your audience to just one way of interacting with your show? In recent years there has been a huge shift toward consumer’s expectations in the content they engage with. Just having one creative outlet is, of course, still more important than none at all. But, audiences want more. And introducing video to your podcast is a great way to provide that. The importance of putting a face to the voice is becoming increasingly important, for one main reason…

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Socials. Socials. Socials.

With the rise of TikTok, Instagram Reels and YouTube shorts, many podcasts take on a life of their own through clips shared by both the original creators and fans alike. Having a video podcast means that while not every member of your audience can listen to every minute of your show, they are still able to engage in the content you put out and support via different means. Not to mention - a video podcast also opens the door to potential viral clips. Putting your show in front of a far wider audience and introducing it to an online community that may have otherwise never discovered it. The Basement Yard, The Fellas and Chris Williamson are absolute experts at this.

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Cashing In
For those more focused on podcasting as a frivolous pursuit, a video podcast opens the gateway for more ad opportunities. As opposed to just audio ad slots, brands can physically showcase their product or service. Having the podcast posted on YouTube and Spotify also allows for monetisation, earning you revenue just from the ads that play before and during each episode. 

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Flex Your Creative Muscles

If you’re involved in a podcast, in any capacity, you’re likely a creative person. Whether you hold the microphone, operate a camera or produce each episode - introducing video to your podcast can showcase just how skilled you and your team are in all departments. Helping to make your mark as a reputable show that any audience can get behind.

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In Summary‍

While we would make the case a video podcast is definitely the way to go, ultimately, the decision is yours. There are important considerations that affect everyone differently. For example, budget. Particularly if your show is in its infancy. Not to mention, it can be impractical introducing video from a logistical point of view. Particularly with a small crew or recording space. 

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The best solution? Get the experts involved. If you want to take the stress away, and guarantee an end product that will exceed all your expectations, let’s have a chat. We mean it when we say we know what we’re doing when it comes to video podcasts, take a look at our work for The 19th Uncut.