Shifting the perception around ready meals wouldn't be an easy one. But there's no stopping Kirsty! We were tasked to help Kirsty and her team to produce a promotional TV advert that shifted people's perceptions around ready meals, showing not only were they healthy but also tasted delicious. As a team, we aimed to create a film that set Kirsty's above the rest, showing their homely, healthy and tasty food!
A fast-paced, food focused, campaign that emphasised the need for a range of healthy ready meals. Not only would it need to look good, it needed to show just how amazing they taste. The advert shows a range of busy lifestyles all enjoying the convenience of Kirsty's healthy meals. The campaign aims to take the stigma out of ready meals and draw focus to how delicious they are.
The campaign gave the team over at Kirsty's a big springboard to publicise and draw attention to the home-grown business. Not only was this local business given their opportunity to shine, they've begun to lead the way in showing how ready meals can taste delicious and healthy!
